Just about everybody shops online for just about everything. 40% of shoppers use some sort of coupon, "digital deal", online discount or whatever. 80% of people then post purchase info to their social media friends. All we've done is create a system where shoppers are REWARDED when one of their friends buys a product they've purchased and posted about. And Rewarded AGAIN when the friend that bought tells their friends and any of those friends of friends buy... and REWARDED AGAIN when any friends of friends of friends buy.
Because BBB is the first true shopping tool that leverages the deep interconnectedness of social media as every social media user who shops online is a potential BBB user. And it's so easy to "Buddy" a saleas we call it, that everyone will want to "Buddy" their online purchases because it is so very easy. All they need to do is agree to share their product purchase info with their Facebook friends with ONE CLICK and that's it! There is nothing else they need to do.
Because the rewards accumulate like nothing else out there! The nature of the three-levels of rewards distribution drives legions of motivated shoppers to stores to buy more and earn more Buddy Bucks which they can redeem with purchase for amazing discounts at all participating Buddy online stores. This in effect creates a new class of business: "C2C". Consumers "selling" to consumers through the power of social media using participating stores as their virtual partners.
On the checkout page of any "Buddy" sale, all the consumer has to do to "Buddy" that sale is press one button. They have the option of adding a personal message, but that's It! There is nothing else they have to do to participate. And there's no sign-up process if they have a Facebook account.
There are numerous shopping rewards sites. None have a three-level rewards loopback; none have a social tie-in as deep as BBB; and none have it available on a pay-per-sale basis for merchants. We have a winner! But because of this "ease of use" on the user side, there is much integration needed with the cart software and this is why we have not been able to move forward without initial seed capital. Currently, we have no investment obligations, partners or ownership stakes.
"The Holy Grail of advertising
Facebook CEO Mark Zuckerberg